Sökning: "Alexandre Peter"

Hittade 1 uppsats innehållade orden Alexandre Peter.

  1. 1. Priming significance in user innovation : A case study of the idea generation stage in a product development process

    Uppsats för yrkesexamina på avancerad nivå, Avdelningen för företagsekonomi

    Författare :Alexandre Sukhov; [2013]
    Nyckelord :user innovation; priming; product; service; development;

    Sammanfattning : Problem: One of the factors that cause new products to fail in a competitive market is the lack of user involvement in the innovative stages of product development. By investigating the benefits of involving users and analysing their ability to generate creative ideas, companies can design products that improve the user-value and the overall perception of the company. LÄS MER