Sökning: "Amanda Lindström Karina Polyakova"

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  1. 1. CRM Tool & Philosophy : The Clue to a Customer-Centric Organization

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Amanda Lindström; Karina Polyakova; [2010]
    Nyckelord :Customer-Centricity; Channel Management; Customer Value; Customer Relationship Management; Relationship Dependency; Loyalty; Profitability; Segmentation; Roadmap; Implementation; Success Measurement;

    Sammanfattning : This thesis is focused on studying Customer Relationship Management (CRM) tool and philosophy implementation and how it develops a customer-centric view within organizations. Nowadays mutually advantageous customer relationship is the main asset of the contemporary businesses and CRM is the clue to creating this type of relationship. LÄS MER