Sökning: "Amanda Rudälv"

Hittade 1 uppsats innehållade orden Amanda Rudälv.

  1. 1. Predicting Customer Churn in E-commerce Using Statistical Modeling and Feature Importance Analysis : A Comparison of Random Forest and Logistic Regression Approaches

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för matematik och matematisk statistik

    Författare :Amanda Rudälv; [2023]
    Nyckelord :Customer behavior; E-commerce; Churn prediction; Statistical model; Machine learning; Random forest; Logistic regression; Feature importance; Kundbeteende; E-handel; Kundbortfall; Statistisk modell; Maskininlärning; Random forest; Logistisk regression; Variabelsignifikans;

    Sammanfattning : While operating in online markets offers opportunities for expanded assortment and convenience, it also poses challenges such as increased competition and the need to build personal relationships with customers. Customer retention be- comes crucial in maintaining a successful business, emphasizing the importance of understanding customer behavior. LÄS MER