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1. 1. DEMYSTIFYING EXCLUSION FROM AN INCLUSIVE LIFESTYLE: The case of surf industry branding

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Amber Esseline Dors; [2020]
   Nyckelord :Social inclusion; Social exclusion; Industry branding; Customer relations; Responsibility; Sport; Surfing; Social Sciences;

   Sammanfattning : Empirical data of this thesis is based on qualitative methods and answers to the research question: How does branding by actors affiliated with the surfing community enact social inclusion or exclusion? Empirical data demonstrates that branding does not play an essential role in the social inclusiveness of local surfing communities. Not least, marketing communication executed by the biggest representative actors (e. LÄS MER