Sökning: "American food culture"

Visar resultat 11 - 12 av 12 uppsatser innehållade orden American food culture.

1. 11. American Fast Food in Chinese Market: A Cross-Culture Perspective : The Case of KFC and McDonald's

   Magister-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :Cui Yu; Ting Zhang; [2009]
   Nyckelord :culture; cross-culture; marketing strategy; fast food industry;

   Sammanfattning : Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. LÄS MER

3. 12. Kulturell Globalisering : en litteraturstudie

   Kandidat-uppsats, Institutionen för samhällsvetenskap

   Författare :Sanna Olsson; [2006]
   Nyckelord :Kultur; Globalisering;

   Sammanfattning : Today we are living in a time were impulses from other places and cultures constantly grow and the contact over the boundary is getting bigger. We se satellites pictures over the world, we hear about worldwide ecological problems, we learn about other different lifestyles, we cock food that are inspired from the worlds many kitchens, we shop more and we can travel to different parts of the world. LÄS MER