Sökning: "Analytics for management"

Visar resultat 1 - 5 av 67 uppsatser innehållade orden Analytics for management.

  1. 1. Improving Decision Making Through the Use of BI&A and a Data-Driven Culture

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Fredrik Öberg; Gustav Öhman; [2020-07-08]
    Nyckelord :Decision Making; Data-Driven Decision Making; Data-Driven Cultures; Data- Driven Organisations; Management Accounting; BI A; BI; Business Intelligence;

    Sammanfattning : Background and problem: Today, businesses act in an increasingly complex environment,that requires organizations to be more adaptive. This increases the value of data analytics anddecision support systems such as Business Intelligence & Analytics (BI&A) for decisionmakers and enables them to make better and quicker decisions. LÄS MER

  2. 2. How initiatives towards transforming the Role of Controllers play out – A field study examining the changing role of controllers at Volvo Cars

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Victoria Andersson; Karin Enström; [2020-07-01]
    Nyckelord :Controllers; Management Accountants Accounting; Institutional Theory; Institutional Environment; Institutional Entrepreneur Entrepreneurship; Digital Transformation; Big Data and Business Intelligence Analytics;

    Sammanfattning : MSc in Accounting and Financial Management.... LÄS MER

  3. 3. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
    Nyckelord :Big data; Data driven; Data Analytics; Digital transformation; Change management;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. INBOUND LOGISTICS OPTIMIZATION - A case study of an Original Equipment Manufacturer and its deviation handling process

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Paola Zambrana; Zanib Iftikhar; [2020-06-22]
    Nyckelord :Inbound Logistics; Original Equipment Manufacturer; Deviations Handling Process; Lean Six Sigma; DMAIC Framework;

    Sammanfattning : MSc in Logistics and Transport Management.... LÄS MER

  5. 5. IT’S IN THE DATA : A multimethod study on how SaaS-businesses can utilize cohort analysis to improve marketing decision-making

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Gustav Fridell; Saam Cedighi Chafjiri; [2020]
    Nyckelord :saas; software as a service; software-as-a-service; data; cohort; cohort analysis; cohort-analysis; marketing; decision-making; decision making; marketing decision-making; marketing decision making; data; subscription; pricing model; data-driven; data driven; analytics; metrics; multimethod; multimethodology; action reserach; growth; profitability; segment;

    Sammanfattning : Incorporating data and analytics within marketing decision-making is today crucial for a company’s success. This holds true especially for SaaS-businesses due to having a subscription-based pricing model dependent on good service retention for long- term viability and profitability. LÄS MER