Sökning: "Andreas Dren"

Hittade 1 uppsats innehållade orden Andreas Dren.

  1. 1. Annonser i nättidningar ? kvalitet och placering i målorienterad sökning

    Magister-uppsats, Lunds universitet/Kognitionsvetenskap

    Författare :Andreas Dren; [2005]
    Nyckelord :Computer science; Advertisements; Eye-tracking; Newspapers; numerical analysis; systems; control; Datalogi; numerisk analys; system; kontroll; Social Sciences; Business and Economics;

    Sammanfattning : This study investigated how banner ads, depending on its quality and placement, can capture a user's attention while searching for editorial content in an online newspaper. Furthermore, the user's search strategy was also studied to see whether it varied depending on the placement of an ad. LÄS MER