Sökning: "Angelica Echeverria"

Hittade 1 uppsats innehållade orden Angelica Echeverria.

1. 1. Managerial practices and perception of how music affects customers’ shopping behaviour: an insight from clothing retailers :  

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Diana Berrio Rueda; Angelica Echeverria Monsalve; Andres Hoyos Jaramillo; [2011]
   Nyckelord :music; shopping behaviour; atmospheric factors; consumer behaviour; music influences; clothing retailers.;

   Sammanfattning : Background Several researchers have studied atmospheric factors like crowding, col-ours, music and olfactory cues and tested their effect on shopping behav-iour. In the particular case of the influence of music in consumers‟ be-haviour, several notable observations have been made. LÄS MER