Sökning: "Anna Nävermyr"

Hittade 2 uppsatser innehållade orden Anna Nävermyr.

1. 1. There is something new under the sun: A Qualitative Study on how Corporations in Northern Europe buy Rooftop Solar PV

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Anna Nävermyr; Christopher Sidgwick; [2022]
   Nyckelord :Green adoption; Rooftop solar PV; TOE framework; Organisational Buying Process;

   Sammanfattning : Corporations play a vital part in accelerating the transition to a renewable energy system which is a crucial sector to decarbonise to be aligned with the Paris Agreement. One way in which they can contribute to the transition is through the deployment of rooftop solar PV plants that produce renewable electricity. LÄS MER

3. 2. Vad händer om du kombinerar en rabattkod med en influencer? En kvalitativ studie om priskampanjer via influencers

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Anna Nävermyr; Ebba Bengtsson; [2020]
   Nyckelord :Influencer promotional code; Price promotion; Influencer marketing; Influencer; Customer behaviour;

   Sammanfattning : Influencer marketing has rapidly grown over the last few years and is becoming the fastest-growing channel, where companies' budgets are skyrocketing within this area. A common form of influencer marketing is companies using influencers to communicate their promotional codes. LÄS MER