Sökning: "Anna-Maria Ostermann"
Hittade 2 uppsatser innehållade orden Anna-Maria Ostermann.
1. Under Pressure - Tensions in the acquiring firms' corporate brand identity
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: The purpose is to explore post-acquisition tensions in a B2B firm's corporate brand identity to better understand why tensions emerge, what effect those tensions have, and lastly, how these tensions may be dealt with, if at all. Methodology: A qualitative multiple case study based on four companies with a constructionist and inductive approach has been executed in this thesis. LÄS MER
2. Shaving off Toxic Masculinity
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
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