Sökning: "Arvid Wahlberg"
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1. The Effects of National Culture Values on Consumer Acceptance of E-commerce : The Swedish Case
Magister-uppsats, KTH/Industriell ekonomi och organisation (Inst.)Sammanfattning : A large amount of research has been conducted in order to seek explanations that clarify e-commerce acceptance throughout the world; however, there is a gap in the research as to how e-commerce acceptance is attributable to national culture. Two previous studies (Yoon, 2009), (Capece, et al. LÄS MER
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