Sökning: "Ayla Orso"
Hittade 1 uppsats innehållade orden Ayla Orso.
1. Get Your Head in the Game : An Exploration of Consumer Perceptions of the Gamification of Online Shopping.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Gamification is in its infancy yet is proving to be a useful tool for practitioners in many industries. Little research into the perceptions of consumers, in regards to the gamification of online shopping, has been conducted though. LÄS MER
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