Sökning: "Ayla Orso"

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  1. 1. Get Your Head in the Game : An Exploration of Consumer Perceptions of the Gamification of Online Shopping.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Elsa Stjernkvist; Ayla Orso; [2022]
    Nyckelord :Gamification; online shopping; consumer perception; mechanics; dynamics; aesthetics; game elements; qualitative research; marketing;

    Sammanfattning : Gamification is in its infancy yet is proving to be a useful tool for practitioners in many industries. Little research into the perceptions of consumers, in regards to the gamification of online shopping, has been conducted though. LÄS MER