Sökning: "Bravia"

Hittade 1 uppsats innehållade ordet Bravia.

  1. 1. Populärmusik i TV-reklam : En kvalitativ undersökning av musiken som betydelsebärande teckensystem

    Kandidat-uppsats, Ljud- och musikproduktion

    Författare :Hugo Ångström; [2010]
    Nyckelord :audio-visual; semiotics; popular music; systems of signs; advertising; marketing; brand identity; masking; Sony; Bravia; González; José; musical language; meaning;

    Sammanfattning : This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. LÄS MER