Sökning: "C- Marknadsföring event"
Visar resultat 1 - 5 av 14 uppsatser innehållade orden C- Marknadsföring event.
1. Marknadsföring under världsmästerskapet i fotboll år 2022 i Qatar : En studie avseende marknadsföring av ohälsosam Tv-reklam och sponsring under världsmästerskapet i fotboll år 2022 i Qatar
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Despite the development of digitization, traditional marketing in the form of TV advertising and sponsorship has continued to appear as a marketing strategy for companies and organizations. This is because people spend a lot of time watching different programs, movies and sporting events on different TV channels, which gives this type of marketing a large reach. LÄS MER
2. The Stock Market and Brand Equity: A Quantitative Study on the Swedish Stock Market's Reaction to Long- and Short-term Changes in Brand Equity
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Brand equity is a well-established term within the field of marketing, commonly used to describe the value of a brand name and its associations. Through an analysis of how the changes in brand equity of 15 companies listed on the Swedish stock exchange correlates with their stock prices, along with an event study of different negative company-related incidents, and a survey study of how these incidents are perceived by the Swedish public, the aim of this thesis paper is to answer our proposed research questions (1) "To what extent does the price a stock is traded at adjust in response to long-term changes in brand equity?" and (2) "To what extent do company-related incidents cause a short-term negative reaction in brand equity and, consequently, a negative reaction in stock price and a positive reaction in trading volume?". LÄS MER
3. Can CSR Shield Firm Value During a Pandemic?: Evidence of European Consumer Good Firms During the Covid-19 Pandemic
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The link between corporate social responsibility (CSR) and corporate financial performance (CFP) has during the latest years received large attention, yet little clarity is provided within the topic. The crisis of the Covid-19 pandemic caused financial markets to drop while simultaneously providing research a novel opportunity to examine the link through an exogenous event. LÄS MER
4. Black Friday, We're Not Buying It Anymore. A quantitative study about the effects on brand equity from participating or not participating in Black Friday, with CSR engagements acting as a moderator.
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Black Friday is the global promotion event that year by year outperforms itself in sales. However, there has been a recent increase in criticism and counter-movements against Black Friday, both from consumers and retailers. LÄS MER
5. The Impact of CEO Age on The Performance of Mergers and Acquisitions in The Pharmaceutical Industry
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The purpose of this paper is to examine whether the age of the CEO can have an impact on the performance of mergers and acquisitions in the pharmaceutical industry. Prior research has shown that M&As, in general, generates returns in line with, or lower than expected returns fo the acquiring company. LÄS MER
