Sökning: "Cecilia Menninge"

Hittade 1 uppsats innehållade orden Cecilia Menninge.

  1. 1. A qualitative study of self-identity and cultural ideals impact on Swedish females within Gen Z’s purchase behavior

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Julia Bengtsson; Cecilia Menninge; [2020]
    Nyckelord :Cultural ideals; elaboration likelihood model; Generation Z; identity; purchase behavior; Swedish females;

    Sammanfattning : Title: A qualitative study within retail of self-identity and cultural ideals impact on Swedish females within Generation Z’s purchase behaviour Authors: Cecilia Menninge & Julia Bengtsson Institution: Linnaeus University, School of Business and Economics. Program: Detaljhandel and Service Management (180hp), Customer Experience Management (180 hp) Course: 2FE67E Supervisor: MaxMikael Wilde Björling  Examiner: Miralem Helmefalk Purpose: The purpose of this study is to, through interpretation and analysis of females within Gen Z, create knowledge and understanding of how self-identity and cultural ideals affect purchase behaviour Method: An interview study that addresses the topic of identity and cultural ideals impact on purchase behaviour. LÄS MER