Sökning: "Christina Welpelo"
Hittade 1 uppsats innehållade orden Christina Welpelo.
1. Communicate to Cash-Out? A critical review of recommendations and realities in startup
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : The purpose of this study is to explore the field of strategic communication in startups by investigating communication in start-ups and, in doing so, critically questioning its function within startups. A qualitative research approach was cho-sen, carried out as a case study of the startup scene in Berlin based on 14 expert interviews and a content analysis of online magazine articles and blog entries. LÄS MER
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