Sökning: "Christina Welpelo"

Hittade 1 uppsats innehållade orden Christina Welpelo.

  1. 1. Communicate to Cash-Out? A critical review of recommendations and realities in startup

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Christina Welpelo; [2015]
    Nyckelord :Startups; Strategic Communication; Entrepreneurship; Berlin; New Ventures; Social Sciences;

    Sammanfattning : The purpose of this study is to explore the field of strategic communication in startups by investigating communication in start-ups and, in doing so, critically questioning its function within startups. A qualitative research approach was cho-sen, carried out as a case study of the startup scene in Berlin based on 14 expert interviews and a content analysis of online magazine articles and blog entries. LÄS MER