Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. “Doing good while doing well” : An investigation of Generation Y’s intention to invest socially responsibly

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Christoffer Jensen; Ronny Huynh; Pontus Sandberg; [2016]
   Nyckelord :Social responsible investments; Generation Y; Theory of planned behavior; Consumer behavior; Perceived risk; Perceived consumer effectiveness; Questionnaire; Intention to Invest;

   Sammanfattning : Purpose - The purpose of this study is to investigate behavioral factors influencing investment intentions.   Design/methodology/approach – A descriptive quantitative study was conducted utilizing an online questionnaire with a total of 121 respondents. LÄS MER

3. 2. How motivation can be explained by consumer engagement : A quantitative study on how consumer engagement affects motivation to rank and review in an online context

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Jakob Segerslätt; Christoffer Jensen; [2015]
   Nyckelord :Consumer engagement; motivation; price-comparison sites; online contribution; rank; review;

   Sammanfattning : Purpose: Explain how consumer engagement affects consumers motivation to rank and review on price-comparison sites. Hypotheses raised:H1 - There is a positive relationship between affective consumer engagement and theconsumer's motivation to rank products online. LÄS MER