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Visar resultat 1 - 5 av 82 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Storytelling For Sustainability In Developing Economy Tourism : A Cross-case analysis of Ecotourism Organizations in Cambodia and Trinidad and Tobago

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Clarence Bacchus; Chamreoun KEO; [2023]
    Nyckelord :sustainability storytelling; ecotourism leaders; developing economies; Cambodia; Trinidad and Tobago; internal stakeholder; employees; local communities;

    Sammanfattning : The purpose of this study is to investigate the use of sustainability storytelling in ecotourism organizations in Cambodia and Trinidad and Tobago. These two countries were specifically selected for a cross-case analysis due to their shared characteristics as developing economies. LÄS MER

  3. 2. Uppfattning av destinationer i en digital nomads ögon : Nya krav i en alltmer föränderlig besöksnäring

    Kandidat-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Fanny Christensen; Michelle Eklund; [2023]
    Nyckelord :Digital nomads; destination; experiences; remote work; visa; community; market segment; Digitala nomader; destination; upplevelse; distansarbete; visum; community; marknadssegment;

    Sammanfattning : Forskningen om digitala nomader i turismsammanhang har främst fokuserat på att förstå och definiera fenomenet. Dock finns det begränsad forskning gällande digitala nomader på destinationsnivå. Denna studie belyser digitala nomader och hur de resonerar kring val av destination. LÄS MER

  4. 3. The effect of persuasive communication on rock climbers' environmental behavior

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Diana Alexe; [2023]
    Nyckelord :Environmentally responsible behavior; pro-environmental behavior; rock climbing; adventure tourism; regulatory focus; value-based messaging; persuasive messaging; message framing; environmental communication;

    Sammanfattning : Rock climbing has become a popular adventure activity, yet it poses a threat to the environment, particularly to the rare species that inhabit the lower vegetation density of rock faces. To address this concern, effective evironmental communication is necessary to provoke environmentally responsible behavior among climbers. LÄS MER

  5. 4. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Nyckelord :Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Sammanfattning : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. LÄS MER

  7. 5. Sustainable Entrepreneurial Ecosystems in Rural Areas: : Exploring the Motivations and Decision-Making Processes of Lifestyle Entrepreneurs in Promoting Sustainability and Cooperation in Tourism

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Matilda Ardner; [2023]
    Nyckelord :Rural tourism; Lifestyle Entrepreneurs; Sustainable Entrepreneurial Ecosystems;

    Sammanfattning : Rural areas have experienced a decline in traditional livelihoods, leading to a decrease in population and economic challenges. However, tourism has emerged as a crucial source of income and a driving force in rural community development. LÄS MER