Sökning: "Diana Alexe"

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  1. 1. The effect of persuasive communication on rock climbers' environmental behavior

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Diana Alexe; [2023]
    Nyckelord :Environmentally responsible behavior; pro-environmental behavior; rock climbing; adventure tourism; regulatory focus; value-based messaging; persuasive messaging; message framing; environmental communication;

    Sammanfattning : Rock climbing has become a popular adventure activity, yet it poses a threat to the environment, particularly to the rare species that inhabit the lower vegetation density of rock faces. To address this concern, effective evironmental communication is necessary to provoke environmentally responsible behavior among climbers. LÄS MER