Sökning: "message framing"

Visar resultat 1 - 5 av 56 uppsatser innehållade orden message framing.

  1. 1. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Ziyi Zhang; Yaxin Xue; [2023]
    Nyckelord :Emotions; Positive emotional response; Negative emotional response; Intention; Public service advertisement PSA ; Message framing; Environment Protection;

    Sammanfattning : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. LÄS MER

  3. 2. Burning Hijabs and Breaking Frames : A qualitative content analysis on Swedish daily newspapers framing of the Iranian protest

    Magister-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Hager Hussein; [2023]
    Nyckelord :Framing theory; Protest paradigm; Discourse analysis; Social constructivism; Iran; Authoritarian regime; Protest;

    Sammanfattning : For studies of social movements, media is the most crucial aspect when it comes to understanding the movement. And for a civil society choosing to protest under an authoritarian regime, the media is more than crucial, it is key. LÄS MER

  4. 3. "En livsstil för en livstid" : En kvalitativ studie på konsumenters upplevelser av parodireklam inom det vita snusets marknadsföring

    Kandidat-uppsats, Karlstads universitet

    Författare :Konrad Boehm; Jonathan Milner; [2023]
    Nyckelord :parodireklam; vitt snus; marknadsföring; culture jamming;

    Sammanfattning : The purpose of this study is to shed light on the issues surrounding the marketing of white snus, which employs various means to downplay and beautify the product, thus normalizing it as part of everyday life. Using our analytical framework, we have developed spoof advertisements for white snus that convey this problematic nature. LÄS MER

  5. 4. Do first impressions matter? How product packaging and warning messages influence young adults' conceptions and intentions to use nicotine pouches

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ella Renaudin; Penny Taka; [2023]
    Nyckelord :Health warnings; Plain packaging; Framing; Prospect theory; Nudging;

    Sammanfattning : Tobacco-free nicotine pouches have become increasingly popular in Sweden, especially among young adults. This thesis examines how packaging and warning messages could influence young adults' conceptions and intentions to use nicotine pouches. LÄS MER

  7. 5. The effect of persuasive communication on rock climbers' environmental behavior

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Diana Alexe; [2023]
    Nyckelord :Environmentally responsible behavior; pro-environmental behavior; rock climbing; adventure tourism; regulatory focus; value-based messaging; persuasive messaging; message framing; environmental communication;

    Sammanfattning : Rock climbing has become a popular adventure activity, yet it poses a threat to the environment, particularly to the rare species that inhabit the lower vegetation density of rock faces. To address this concern, effective evironmental communication is necessary to provoke environmentally responsible behavior among climbers. LÄS MER