Sökning: "value-based messaging"

Hittade 2 uppsatser innehållade orden value-based messaging.

  1. 1. The effect of persuasive communication on rock climbers' environmental behavior

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Diana Alexe; [2023]
    Nyckelord :Environmentally responsible behavior; pro-environmental behavior; rock climbing; adventure tourism; regulatory focus; value-based messaging; persuasive messaging; message framing; environmental communication;

    Sammanfattning : Rock climbing has become a popular adventure activity, yet it poses a threat to the environment, particularly to the rare species that inhabit the lower vegetation density of rock faces. To address this concern, effective evironmental communication is necessary to provoke environmentally responsible behavior among climbers. LÄS MER

  3. 2. Exploring the role and use of values & emotions in promoting prosocial action via Instagram

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Charlotte Griffiths; [2021]
    Nyckelord :values; emotions; prosocial; prosociality; communication for social change; C4SC; communication for development; ComDev; social media; Instagram;

    Sammanfattning : Inspired by recent work on value-based messaging in migration-relatedcampaigning to elicit sympathy, this project explores theoretical rationale foremploying values in the field of communication for social change (C4SC),understood in its broad sense as aspiring to engender prosocial behaviour. The project is framed by the main question of how values, emotions and(prosocial) action relate to one another. LÄS MER