Sökning: "Devesh Gadkari"

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  1. 1. Factors Influencing the Net Promoter Score (NPS) : A Case of Funnel

    Master-uppsats,

    Författare :Devesh Gadkari; [2018]
    Nyckelord :NPS; Net Promoter Score; Customer loyalty; Customer satisfaction; Word of Mouth; Industry; Industry dynamic;

    Sammanfattning : Net Promoter Score (NPS) is considered to be an important metric for measuring customer loyalty. The concept is widely popular and adopted in several established and emerging industries. This master’s thesis work is aimed to spot the factors influencing the NPS of a company and the score rated by an individual. LÄS MER