Sökning: "Ebba Fridolf"

Hittade 1 uppsats innehållade orden Ebba Fridolf.

  1. 1. "A Corona a day, keeps the virus away” - En diskursiv studie om pandemins oväntade offer

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ebba Fridolf; Ida Nordlund; [2020]
    Nyckelord :Parakris; organisationskris; diskurs; Corporate Social Responsibility; CSR; Paracrisis; organizational crisis; discourse; Social Sciences;

    Sammanfattning : This thesis aims to investigate the phenomenon of a paracrisis and the discourses constituting it to understand the stakeholder’s contribution to the paracrisis. The studied paracrisis unfolded in the comment section of the mexican beer brand Coronas Instagram during the global outbreak of the Covid-19 virus. LÄS MER