Sökning: "Ekku Leivonen"

Hittade 1 uppsats innehållade orden Ekku Leivonen.

  1. 1. Branding Our Roots : A study about the use of country of origin in international business

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Roope Kyttälä; Ekku Leivonen; [2019]
    Nyckelord :branding; COO; country of origin; marketing; marketing communication; nation branding; nation brand; brand positioning; business development;

    Sammanfattning : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. LÄS MER