Sökning: "Elina Tidström"

Hittade 1 uppsats innehållade orden Elina Tidström.

  1. 1. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Jonathan Segerström; Elina Tidström; [2022]
    Nyckelord :Business-to-business; Business marketing; Marketing communication; Digital media;

    Sammanfattning : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B  Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. LÄS MER