Sökning: "Elisa Toivonen"

Hittade 1 uppsats innehållade orden Elisa Toivonen.

  1. 1. Surveillance? : The influence of information asymmetry on consumers’ perceptions of online personalization

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Elisa Toivonen; [2019]
    Nyckelord :GDPR; online personalization; data collection; consumers; information asymmetry; privacy paradox;

    Sammanfattning : Data collection and online personalization has become essential part of modern marketing, and thus, embedded into consumer’s everyday life. This has emerged a lot of negative attention in the media and privacy concerns among consumers – however, their attitudes towards privacy seems to be controversial with lack of privacy enhancing behavior. LÄS MER