Sökning: "Elisa Toivonen"
Hittade 1 uppsats innehållade orden Elisa Toivonen.
1. Surveillance? : The influence of information asymmetry on consumers’ perceptions of online personalization
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Data collection and online personalization has become essential part of modern marketing, and thus, embedded into consumer’s everyday life. This has emerged a lot of negative attention in the media and privacy concerns among consumers – however, their attitudes towards privacy seems to be controversial with lack of privacy enhancing behavior. LÄS MER
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