Sökning: "online personalization"

Visar resultat 1 - 5 av 59 uppsatser innehållade orden online personalization.

  1. 1. The Impact of Personalization on Consumer Purchase Intention in Online Shopping

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Sara Odzic; Damla Bozkurt Ates; [2023]
    Nyckelord :personalization; consumer purchase intention; attitudes towards personalization; previous purchase experience; privacy concerns;

    Sammanfattning : Purpose: The purpose of this paper is to investigate the impact that personalization as a phenomenon has on consumer purchase intention. Therefore, examining personalization as a phenomenon was performed through three different variables on which personalization has a significant influence. LÄS MER

  3. 2. Framing theory on music streaming platforms : How vocabulary influences the user experience

    Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Lotte van Bree; [2023]
    Nyckelord :Framing Theory; Wording Effect; User Experience; Personalization; Satisfaction; Expectations;

    Sammanfattning : Music streaming services aim to provide users with personalized content to avoid information overload and increase the user experience. Besides the recommender systems that are involved to ensure users are provided with their musical preferences, vocabulary can play a significant role in achieving personalization. LÄS MER

  4. 3. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Sara Horvath; Betty Sandberg; [2023]
    Nyckelord :Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Sammanfattning : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. LÄS MER

  5. 4. Personlig integritet och personanpassade annonser : En kvalitativ studie om konsumenters upplevda fördelar och risker med insamling av personliga uppgifter till personanpassad annonsering

    Kandidat-uppsats, Södertörns högskola

    Författare :Ekaterina Denisenko; Maedn Teklay Zeray; [2022]
    Nyckelord :Online personalized advertisements; Attitude; Privacy concerns; Perceived Benefits; Perceived Risks; Consumer Perspective; Online Personanpassad Annonsering; Attityder; Integritetsintrång; Upplevda Fördelar; Upplevda Risker; Konsumentperspektiv;

    Sammanfattning : Purpose: The purpose of the study is to investigate how consumers reason about personalized online advertising. Research questions:  Do consumers perceive the risks and benefits of personalized online advertisements? How do consumers adapt their behavior based on the risks and benefits perceived by online personalized advertisements?   Methodology: This study is implemented using a qualitative research method and a deductive approach. LÄS MER

  7. 5. "We'll tailor your experience"

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Kevin Sällberg; Almina Herrlin; [2022]
    Nyckelord :content personalization; interface personalization; customer experience; personalization strategy; enhanced value net approach; Social Sciences;

    Sammanfattning : Personalization is a strategic way for retailers to tailor an experience based on information provided by the customer, to fulfill the individual's needs. It has been explored in great detail, resulting in benefits being revealed, as well as strategies being put forth. LÄS MER