Sökning: "Almina Herrlin"

Hittade 2 uppsatser innehållade orden Almina Herrlin.

1. 1. "We'll tailor your experience"

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Kevin Sällberg; Almina Herrlin; [2022]
   Nyckelord :content personalization; interface personalization; customer experience; personalization strategy; enhanced value net approach; Social Sciences;

   Sammanfattning : Personalization is a strategic way for retailers to tailor an experience based on information provided by the customer, to fulfill the individual's needs. It has been explored in great detail, resulting in benefits being revealed, as well as strategies being put forth. LÄS MER

3. 2. Customer experience through packaging in an online context : Creating value to neo-luxury customers in Generation Y

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Karin Hammers; Almina Herrlin; Adam Johansson; [2020]
   Nyckelord :Customer experience; e-commerce; Generation Y; neo-luxury; packaging; unboxing experience; value creation;

   Sammanfattning : The development of technology has contributed to a fast-growing market for e- commerce. Through e-commerce, the physical interaction has decreased, and new interaction tools have been implemented to gain competitive advantage. Packaging is one way to communicate with customers and often the first physical contact with brands when purchasing online. LÄS MER