Sökning: "Emilia Fisal"

Hittade 2 uppsatser innehållade orden Emilia Fisal.

1. 1. Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Johanna Rantala Törnfeldt; Emilia Fisal; [2021]
   Nyckelord :Leadership; management; employer branding; leadership branding; human resources; motivation; desire; reluctance; Business and Economics;

   Sammanfattning : This thesis thesis explores what desires and motivations lay behind employees’ succession to managerial positions in a store environment. Previous research focuses on how to develop good leaders, rather than how to make people want to become leaders, which is why this is an important topic. LÄS MER

3. 2. Emotional steps towards stronger brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Therese Mössler Färdig; Emilia Fisal; [2020]
   Nyckelord :Emotional Intelligence; Branding; Brand building process; Brand platform; Business and Economics;

   Sammanfattning : Purpose: Emotional Intelligence (EI) has been widely discussed within business performance, but not as much in the context of branding. This paper argues that the use of EI permeates a successful brand building process towards increased brand equity and a stronger brand. LÄS MER