Sökning: "Erik Nilestoff"

Hittade 2 uppsatser innehållade orden Erik Nilestoff.

1. 1. Influencing perceived consumer experiences, before and after they have happened - A quantitative study of ratings influence on perceived consumer experience in both a pre- and post-experience setting

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Eleonor Toni; Erik Nilestoff; [2018]
   Nyckelord :influence of reviews; forward-framing; backward-framing; consumer satisfaction; consumer experience;

   Sammanfattning : Academia has for a long time studied the influence of word of mouth, specifically reviews, on consumers' purchase intentions of products and the transformative effects thereof. Managers use this knowledge heavily to their advantage, i.e. to attract new customers. LÄS MER

3. 2. Priskommunikation i Sociala Medier - En kvantitativ studie om ett kommunicerat pris eller ej skiljer sig beroende på avsändaren

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Erik Nilestoff; Emil Steenhouwer; [2016]
   Nyckelord :Marketing; Social Media; Price Communication; Price Exposure; Role of the Sender;

   Sammanfattning : The purpose of this study is to examine differences of the recipents attitude-towards-ad, attitude-towards-brand and purchase intention of a product's post on social media. This is when price is communicated and when it is not, as well as when the sender of the communication is the company itself or a friend of the recipient. LÄS MER