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Hittade 3 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Recruiting Through the Grapevine : The relevance of employee referral programs within the field of employer branding

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Isabella Nilsson; Mikaela Löjdqvist; [2016]
    Nyckelord :employer branding; employee referral programs ERP ; employee value proposition EVP ; recruitment; staff-word-of-mouth SWOM ; word-of-mouth WOM ;

    Sammanfattning : Abstract Title: Recruiting Through the Grapevine - The relevance of employee referral programs within the field of employer branding   Date: 2016-06-03   Authors: Mikaela Löjdqvist & Isabella Nilsson   Course: Bachelor Thesis in Business Administration (FOA214), 15 HP   University: Mälardalen University   Academia: School of Business, Society and Engineering   Supervisor: Magnus Hoppe   Examiner: Eva Maaninen-Olsson   Co-assessor: Konstantin Lampou ____________________________________________________________________________   Research question: How do employee referral programs, as a part of the recruitment process, connect to the employer brand of a company?     Purpose: Understanding the correlation and connection between the two concepts, employer branding and employee referral programs, may help companies recognize the importance of using such programs as a stable foundation of their recruitment process. Thus concurrently, identifying the consequences that the employer brand presents, has on the employees and their willingness to recommend. LÄS MER

  3. 2. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Cimin Ghaffari; Enkhmandakh Enkhluun; Junyao Song; [2014]
    Nyckelord :Hotel industry; service; internal marketing; front line employee; job satisfaction;

    Sammanfattning : Course: FOA214 Bachelor Thesis in Business Administration, 15 ECTS University: Mälardalens University School of Business, Society and Engineering Date: 2014, June 2nd Authors: Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao Song Tutor: Zarina Osmonalieva Examiner: Eva Maaninen-Olsson Keywords: Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel. Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities? Purpose of Research: The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. LÄS MER

  4. 3. Barriers and Enablers of Knowledge Sharing: A Qualitative Study of ABB, Bombardier, Ericsson and Siemens

    Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Najibullah Aziz; Darren Gleeson; Muhammad Kashif; [2013]
    Nyckelord :Knowledge; Knowledge Management; Knowledge Sharing; Factors Affecting Knowledge Sharing;

    Sammanfattning : Abstract Date: January 17, 2013 Level: Bachelor thesis in business administration, 15 ECTS Institution: School of Sustainable Development of Society and Technology, Mälardalen University Authors: AZIZ Najibullah, GLEESON Darren and KASHIF Muhammad 28th August 1980, 29th November 1977, 22nd July 1984 Tutor: Eva Maaninen-Olsson Keywords: Knowledge, Knowledge Management, Knowledge Sharing, Factors Affecting Knowledge Sharing Research Question: What hinders or enables knowledge sharing in Swedish-based multi-national corporations from a cultural, motivational and trust perspective? Purpose: The purpose of this thesis is to investigate the barriers and enablers of knowledge sharing within multi-national corporations. Method: The research method chosen to fulfill the purpose of the thesis is a qualitative approach. LÄS MER