Sökning: "Evelina Högberg"

Hittade 1 uppsats innehållade orden Evelina Högberg.

  1. 1. Gender Stereotyping in Key Account Management : A study of male and female attributes in relation to the customers' perception of an ideal Key Account Manager

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Evelina Börjesson; Josefine Högberg Mårder; Kim Sjöö; [2013]
    Nyckelord :key account management; gender stereotyping; difference feminism; quantitative method;

    Sammanfattning : Even though Sweden is one of the most highly developed countries in the world when it comes to the observance of gender equality, there are still many professions in which the distribution between men and women are vastly uneven. One of these is the key account manager profession, where around 80-90% of the persons chosen for the task are men. LÄS MER