Sökning: "Fanny Broms Seving"

Hittade 1 uppsats innehållade orden Fanny Broms Seving.

  1. 1. Medstops positionering : En fallstudie om ett nytt apoteks positionering utifrån konkurrenskraft

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Lovisa Nilsson; Fanny Broms Seving; [2010]
    Nyckelord :Competitiveness; positioning; Porters five forces; the swedish pharmacy market; deregulation; Medstop; Konkurrenskraft; positionering; Porters femkraftsmodell; den svenska apoteksmarknaden; avreglering; Medstop;

    Sammanfattning : The aim of this thesis is, from a business perspective, to examine how the pharmacy chain Medstop is working with their positioning in order to achieve competitiveness in the re-regulated pharmacy market. This is studied through a theoretical framework that demonstrates five forces that affects the competitiveness in an industry, the five-force model by Michael Porter. LÄS MER