Sökning: "Filip Frankfelt"

Hittade 1 uppsats innehållade orden Filip Frankfelt.

  1. 1. SNUS ELLER GODIS

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Sol Alnesten; Julia Engvall; Filip Frankfelt; [2022-08-01]
    Nyckelord :VELO; Instagram; etik; influencer marketing; marknadsföring; tobakslagen;

    Sammanfattning : The purpose of this study is to examine how young people experience the marketing and brand of VELO, a tobacco-free snus company based in Sweden. This from an ethical perspective, but also how it correlates to their use of the plattform Instagram, VELO’s primary marketing platform, and the use of influencers to promote the white portions. LÄS MER