Sökning: "Julia Engvall"

Hittade 2 uppsatser innehållade orden Julia Engvall.

1. 1. SNUS ELLER GODIS

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Sol Alnesten; Julia Engvall; Filip Frankfelt; [2022-08-01]
   Nyckelord :VELO; Instagram; etik; influencer marketing; marknadsföring; tobakslagen;

   Sammanfattning : The purpose of this study is to examine how young people experience the marketing and brand of VELO, a tobacco-free snus company based in Sweden. This from an ethical perspective, but also how it correlates to their use of the plattform Instagram, VELO’s primary marketing platform, and the use of influencers to promote the white portions. LÄS MER

3. 2. Från Facebook till ”Fakebook”? : Facebooks inverkan på rekryteringsprocesser och dess eventuella påverkan på individens profilutformning

   Kandidat-uppsats, Institutionen för samhällsvetenskaper

   Författare :Julia Appeldahl; Elin Engvall Larsson; [2012]
   Nyckelord :Social Media; Facebook; recruitment; assessment tools; profile layout; Sociala medier; Facebook; rekrytering; granskningsverktyg; profilutformning;

   Sammanfattning : Our purpose was to investigate when a specific phenomenon is taken out of context and used in a manner not originally intended for. Facebook is meant to be used in the private sphere as a way for individuals to communicate and keep in touch with family, friends and acquaintances. LÄS MER