Sökning: "Global Leadership Effectiveness"

Visar resultat 6 - 10 av 17 uppsatser innehållade orden Global Leadership Effectiveness.

  1. 6. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Mattias Arusell; Magdalena Pettersson; [2022]
    Nyckelord :CGI Influencer; Computer Generated Imagery Influencer; Virtual Influencer; AI Influencer; Social Media Influencer; Virtual Influencer Marketing; Influencer Marketing; Opinion Leadership; Parasocial Relationships; Purchase Intention;

    Sammanfattning : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. LÄS MER

  3. 7. Effective Leadership in a Global Environment

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :ANIL AKIL; [2021]
    Nyckelord :Global Leadership; Global Leadership Effectiveness; Leadership; Management;

    Sammanfattning : Leaders of today have the challenge to lead in a complex, rapidly changing, multicultural context. In most industries, leaders perform tasks on a global level and they are required to have the necessary competencies to be more effective. LÄS MER

  4. 8. Cultural Intelligence (CQ) : Framing the Effectiveness of Leader-Follower Relationship

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Mohamed Elziadi; Fatin Qassis; [2020]
    Nyckelord :;

    Sammanfattning : Since the world moved into the 21st century and we are competing in a global marketplace, a growing number of organizations have become multinational. Leadership today is a multicultural challenge. Thus, the organizational context requires leaders who are capable of managing the diversity of employees. LÄS MER

  5. 9. Barriärer vid utveckling av effektiva team : En studie om hinder och möjligheter vid teamutveckling och strävan efter effektiva team

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Jacob Polsten; Jonathan Svärd; [2020]
    Nyckelord :Team development; group development; team effectiveness; effective teams; barriers; Teamutveckling; grupputveckling; teameffektivitet; effektiva team; barriärer;

    Sammanfattning : En ständigt föränderlig omgivning, påverkad av globalisering, konkurrens och nya trender fostrar en komplexitet som flertalet forskare hävdar kräva ett ökat fokus på teamarbete (McDonough, 2000; Sheard & Kakabadse, 2002). Därutöver skriver Cannon-Bowers och Bowers (2011) att intresset för team och hur de fungerar vuxit dramatiskt sedan början av 1900-talet. LÄS MER

  7. 10. What is the effective leadership style in the Chinese context? : An empirical study from Chinese managers and followers perspective

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Ju Ju; [2018]
    Nyckelord :Western leadership theories; Chinese effective leadership; Chinese business culture; multi-case study research;

    Sammanfattning : With the trend of globalization, competition on the 21st century’s global economy is complex and filled with challenges. More and more MNCs realize that effective leadership, as a foundation of competitive advantage, plays a crucial role in better performance of the organizations. LÄS MER