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1. 1. Freight forwarding firms (3F), stuck in the middle or outpacing the competition

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Thomas Stålbrand; Robert Olofsson; Honghong Wang; [2005]
   Nyckelord :strategy; strategic change; freight forwarding firms; one-stop-shop; Porter s five forces; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : This paper discusses the strategy and strategic change in the Swedish freight forwarding business and analysis factors that influence the forces of the business. Three companies of various sizes are chosen to be investigated as a case study, outline that cost leadership and differentiation are both important strategies for companies to compete in the market. LÄS MER