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1. 1. Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone Users

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Daníel Ýmir Rigollet; Hannah Kumlin; [2015]
   Nyckelord :marketing; entrepreneurship; mobile commerce; push notifications; impulse buying; retail; consumer behaviour;

   Sammanfattning : This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. LÄS MER