Sökning: "Industry Aura"

Hittade 2 uppsatser innehållade orden Industry Aura.

1. 1. Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Olivia Hagman; Ellen Håkman; [2022-08-04]
   Nyckelord :Industry Brands; Mental Health Apps; Enchantment; Disenchantment; Consumer Perceptions; Industry Image; Industry Aura; Stigma;

   Sammanfattning : Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment discourses of industry brands influence companies, we employ the rich context of an industry brand that has received mixed reviews in terms of its ability to appeal to consumers, namely mental health apps. LÄS MER

3. 2. The new logic of value creation

   Magister-uppsats, Ekonomiska institutionen

   Författare :Heikki Aura; [2000]
   Nyckelord :Business and economics; value creation; value chain; external relationships; convergence; telecommunication; value network; coopetition; Ekonomi;

   Sammanfattning : The understanding of value is often described in terms of an industrial view in which value creation is linear, additive process. The emerging view takes a different approach to value creation: it’s interactive, relationships-based and synchronic. LÄS MER