Avancerad sökning

Hittade 4 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Integrerad marknadskommunikation: Vad är det? : En kvalitativ studie om hur företag använder integrerad marknadskommunikation

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Oscar Hjorth; Berfin Gulec; [2022]
    Nyckelord :Integrerad marknadskommunikation; strategisk positionering; promotionmix; marknadsmix; IMC social media; social media marketing;

    Sammanfattning : Title: Integrated marketing communication Level: C-essay at Linnaeus University for a bachelor's degree in business administration Authors: Berfin Gulec & Oscar Hjorth Language: Swedish Number of pages: 82 Supervisor: Michaela Sandell Examiner: Eric Rosell Date: SP Research question: How is integrated marketing communication (IMC) used in the companies studied? Aim: The aim of our research is to see how companies use integrated marketing communication today to then create an understanding of the IMC model. Theories: The theory consists of the IMC model which has nine different parts. LÄS MER

  3. 2. Integrated Marketing Communications : A quantitative study of the perceptions of integrated marketing communications in the Swedish market

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Fikrie Kreidly; Abdikadar Aden; Adnan Tvrtkovic; [2014]
    Nyckelord :integrated marketing communications; success factors of imc; customer focus; targeted communication; customer-brand relationship; synergy; channels of communication; swedish perceptions of imc;

    Sammanfattning : When planning to implement a marketing tool such as Integrated Marketing Communication (IMC) into ones company, marketers need to know what IMC means or is perceived to be in their environment. The definition of IMC is shown in the background chapter of this study and more definitions are stated in the theoretical frame chapter as well. LÄS MER

  4. 3. Communicating in unfamiliar territories – A qualitative study of developing a sustainable online communication strategy for UD Trucks in Asia

    Master-uppsats, Göteborgs universitet/Institutionen för journalistik och masskommunikation

    Författare :Andreas Rosén; [2011-09-15]
    Nyckelord :Integrated market communication IMC ; B2B communication in Asia; social network sites SNS ;

    Sammanfattning : Title: Communicating in unfamiliar territories – A qualitative study of developing a sustainable online communication strategy for UD Trucks in Asia Author: Andreas Rosén 840301-5558 Semester: Spring 2011 Tutor: Annika Bergström Number of pages: 77 (six appendixes) Purpose: The purpose of this study is to create a sustainable online communication strategy Methodology: The methodology used in this thesis is qualitative and quantitative. Key findings: In this thesis I have presented a suggestion how a Japanese truck brand should work online. LÄS MER

  5. 4. International Marketing Communication in Mobile Phone Industry

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :JUNWEN GUO; [2007]
    Nyckelord :IMC intergrated marketing communication ; Consumer behavior; music mobile phone;

    Sammanfattning : The purpose of this study orients to the discussion of the applicability of Integrated Marketing Communication (IMC) in Chinese market, typically in the music mobile phone industry.This paper endeavors in contributing to the analysis of the local consumer behavior characteristics in the process of purchase decision making as well as shaping long-term attitude towards mobile phone brands, in order to discuss the effectiveness of the objective marketing strategy and the application of the Integrated Marketing Communication in the branding strategy. LÄS MER