Sökning: "success factors of imc"

Hittade 2 uppsatser innehållade orden success factors of imc.

  1. 1. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

    Författare :Johan Elgh; Felix Nyberg-Åslund; [2015]
    Nyckelord :Brand management; B2B; IMC; Internationalisation; Marketing; SME;

    Sammanfattning : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. LÄS MER

  3. 2. Integrated Marketing Communications : A quantitative study of the perceptions of integrated marketing communications in the Swedish market

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Fikrie Kreidly; Abdikadar Aden; Adnan Tvrtkovic; [2014]
    Nyckelord :integrated marketing communications; success factors of imc; customer focus; targeted communication; customer-brand relationship; synergy; channels of communication; swedish perceptions of imc;

    Sammanfattning : When planning to implement a marketing tool such as Integrated Marketing Communication (IMC) into ones company, marketers need to know what IMC means or is perceived to be in their environment. The definition of IMC is shown in the background chapter of this study and more definitions are stated in the theoretical frame chapter as well. LÄS MER