Sökning: "customer-brand relationship"

Hittade 5 uppsatser innehållade orden customer-brand relationship.

1. 1. What is the role of pop-up stores in a multichannel environment?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Konstantinos Georgiou; Emmanouil Pyrgarousis; [2021]
   Nyckelord :Multichannel; Pop-up stores; customer experience; retail; customer-brand relationships; Business and Economics;

   Sammanfattning : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. LÄS MER

3. 2. We Would Love to Meet You! : A study about the impact of event marketing on customer-brand relationships

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Nikki Wanderoy Göransson; Maria E Kibtia; [2018]
   Nyckelord :Relationship marketing; event marketing; customers; brands; customer-brand relationships; events; emotional; affective; cognitive; Relationsmarknadsföring; eventmarknadsföring; kunder; varumärke; varumärke-kund relationer; event; affektiv; kognitiv;

   Sammanfattning : Research questions: How can event marketing be studied as a part of relationship marketing?How can event marketing be used to strengthen customer-brand relationships? Purpose: The purpose of this thesis is to study event marketing as a part of relationship marketing, by analysing the elements of trust, commitment, brand involvement, brand emotions, brand attitudes and customer value. Method: This research was conducted using a quantitative research method, where the primary data was collected via an online-survey distributed to visitors at Chokladgästabudet at Waxholms Hotel and GastroNord, two food-related events. LÄS MER

4. 3. Integrated Marketing Communications : A quantitative study of the perceptions of integrated marketing communications in the Swedish market

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Fikrie Kreidly; Abdikadar Aden; Adnan Tvrtkovic; [2014]
   Nyckelord :integrated marketing communications; success factors of imc; customer focus; targeted communication; customer-brand relationship; synergy; channels of communication; swedish perceptions of imc;

   Sammanfattning : When planning to implement a marketing tool such as Integrated Marketing Communication (IMC) into ones company, marketers need to know what IMC means or is perceived to be in their environment. The definition of IMC is shown in the background chapter of this study and more definitions are stated in the theoretical frame chapter as well. LÄS MER

5. 4. Making the relationship mobile: an exploratory study of the impact of mobile marketing on the customer-brand relationship

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lea Henrike Engling; Andreea Dinca; [2012]
   Nyckelord :Mobile Marketing; Customer-Brand Relationship; Mobile Communication; Branded Apps; Business and Economics;

   Sammanfattning : The purpose of this thesis is to increase the understanding of how mobile marketing, in particular branded apps, impacts the customer-brand relationship. To gain a holistic comprehension of the phenomenon, the relationship is looked at from both the brand’s and the customer’s viewpoint. LÄS MER

7. 5. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Alexandra Muth; Rima Ismail; Caroline Langfeldt Boye; [2012]
   Nyckelord :Customer brand relationship; Brand experience; Brand satisfaction; Brand trust; Brand loyalty;

   Sammanfattning : Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market. However, having a strong brand isno longer enough to survive in the long run and gain a large customers base. LÄS MER