Sökning: "Lea Henrike Engling"
Hittade 1 uppsats innehållade orden Lea Henrike Engling.
1. Making the relationship mobile: an exploratory study of the impact of mobile marketing on the customer-brand relationship
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this thesis is to increase the understanding of how mobile marketing, in particular branded apps, impacts the customer-brand relationship. To gain a holistic comprehension of the phenomenon, the relationship is looked at from both the brand’s and the customer’s viewpoint. LÄS MER
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