Sökning: "Jacqueline Gruber"
Hittade 2 uppsatser innehållade orden Jacqueline Gruber.
1. The process of knowledge transfer in mergers and acquisitions : A single-case study of a Swedish manufacturing organization
Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenSammanfattning : Background: Mergers and acquisitions (hereinafter referred to as M&As) are increasing in their importance and they have become a commonly applied strategic option for organizations. A major reason for an acquisition is often the objective of gaining new knowledge from the acquired company and then transferring that knowledge among other parts within the acquiring organization. LÄS MER
2. Customer Relationship Management (CRM) : A multiple case study: analysing the critical factors of CRM implementation
Kandidat-uppsats, Ekonomihögskolan, ELNUSammanfattning : Nowadays a company’s focus has shifted from a product-centric view to a more customer-centric view. Customers play a major role for doing business with companies. LÄS MER