Sökning: "Jan Löwstedt"

Hittade 2 uppsatser innehållade orden Jan Löwstedt.

1. 1. From Problem Solving to an Integrated Organizational Approach : A Continuation Study of the Diffusion of an Innovation

   Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Petar Zivojinovic; Yustine Hendrika; [2015]
   Nyckelord :the diffusion of innovation; CAD; integrated organization;

   Sammanfattning : This thesis presents a continuation study about the diffusion of innovation in the manufacturing companies. The focus of this study is the diffusion of innovation in technology and CAD is the selected technology that is widely used in the manufacturing companies. LÄS MER

3. 2. A Study of Marketing Strategy in Chinese Software Marketi : A Case Study of UFIDA Softeare Co., Ltd

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Xiongyu Zeng; Yang Du; [2008]
   Nyckelord :Marketing Strategy; Five Forces; Marketing Mix; UFIDA; Chinese Software Market;

   Sammanfattning : Date: 2008-06-08 Program: International Marketing Course: Master thesis in International Marketing (EF0705) Author: Xiongyu Zeng (780925) Yang Du (820830) Tutor: Jan Löwstedt Title: A Study of Marketing Strategy in Chinese Software Market – A Case Study of UFIDA Software Co., Ltd Strategic Question : What should be an Effective Marketing Strategy for UFIDA in order to Increase its Market Shares and Support its Market Leadership Position? Purpose: The purpose of this study is to investigate and analyze the current Chinese financial management software market conditions as well as competitors and to utilize the knowledge from the investigation to consider a better application of marketing mix for UFIDA. LÄS MER