Sökning: "Jasmine Kirotar"

Hittade 1 uppsats innehållade orden Jasmine Kirotar.

  1. 1. Glöm inte att tvätta händer och reklam noga : En kvalitativ studie om hur corona-washing har sett ut i livsmedelsbranschen under covid-19-pandemin

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Jasmine Kirotar; Sofia Jenks; [2022]
    Nyckelord :reklam; strategisk kommunikation; washing; corona-washing; livsmedelsbranschen; covid-19-pandemin; kvalitativ innehållsanalys;

    Sammanfattning : The covid-19-pandemic has not only made the world more conscious about how to wash their hands, it has also established concepts within the science of media and communications, identified as corona-washing. This concept of corona-washing has emerged as a consequence  of companies given higher demands to help those affected by the pandemic, but the companies have failed to do so. LÄS MER