Sökning: "Johanna Bjarke"

Hittade 1 uppsats innehållade orden Johanna Bjarke.

  1. 1. Product Line Extension in an Online Environment

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Johanna Bjarke; Madeleine Hultin; [2017]
    Nyckelord :product line extension; assortment variety; assortment complexity; brand quality perception; online marketing;

    Sammanfattning : Previous research has shown that a more varied assortment does not only increase sales by satisfying consumer preferences but also by gaining more attention due to increased shelf space. Product line extensions are therefore not solely of importance when it comes to aiming for a high actual variety in the assortment, but also when aiming to increase the visual size of the assortment. LÄS MER