Sökning: "Johanna Eidman"

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  1. 1. The Innovation Journey

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lovisa Paulsson; Johanna Eidman; [2018]
    Nyckelord :E-commerce; Ambidexterity; Innovation Strategy; Strategic Change; Manage- ment Control; Management Control Systems; Business and Economics;

    Sammanfattning : Purpose: The purpose of this thesis is to develop a theoretical integrated framework that con- ceptualize the relationship between ambidexterity, innovation strategy and management con- trol. Further, using the integrated framework, this thesis aims to study how management con- trols can support innovation within the fast-moving industry of e-commerce. LÄS MER