Sökning: "Jonathan Aronsson"

Hittade 3 uppsatser innehållade orden Jonathan Aronsson.

1. 1. A Qualitative Look into Auditor’s Going Concern Assessment

   Master-uppsats, Jönköping University

   Författare :Jonathan Aronsson; Adam Granstedt; [2021]
   Nyckelord :Going Concern; Going Concern Opinion; Going Concern Assessment; Going Concern Concept; GCO;

   Sammanfattning : Introduction: The history of going concern have been surrounded by uncertainties. The concept becomes relevant in times of economic crisis. The accuracy of existing procedures concerning GCOs have been questioned, where firms file for bankruptcy without any prior indications of going concern issues. LÄS MER

3. 2. Hur påverkas det konsumentbaserade brand equity av hållbarhetsmarknadsföring? : En kvantitativ studie om hur hållbarhetsmarknadsföring påverkar det konsumentbaserade brand equity och hur det i sin tur påverkar konsumenternas köpengagemang.

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Fanar Soror Francis; Henrik Aronsson; Jonathan Fesahaye; [2020]
   Nyckelord :Brand equity; hållbarhetsmarknadsföring; attityder greenwashing;

   Sammanfattning : 8 June 2020 Bachelor thesis in Business Administration, 15 cr School of Business, Society and Engineering, Mälardalen University Fanar Soror Francis Henrik Aronsson Jonathan Fesahaye (95/11/30) (95/10/29) (94/03/01) How is consumer-based brand equity affected by sustainability marketing? Daniel Tolstoy Brand equity, sustainable marketing, purchase intent, attitudes, consumer-based brand equity How is a company's consumer-based brand equity affected by the company's use of sustainability advertising? How does this in turn affect the purchase intent with consumers? The purpose of this study is to show how and to what extent a company's consumer-based brand equity is affected by their sustainability marketing. Quantitative method The authors conclude that sustainability advertising has a negative effect on consumer-based brand equity in the industries selected for this quantitative study. LÄS MER

4. 3. Mobile Business Intelligence & Business Intelligence - Kritiska framgångsfaktorer för mobile business intelligence & business intelligence

   Kandidat-uppsats, Lunds universitet/Institutionen för informatik

   Författare :Lukas Mathiasson; Jonathan Glans; Max Aronsson; [2015]
   Nyckelord :Mobile business intelligence; Business Intelligence; Critical success factors; CSF; BI; MBI; Business and Economics;

   Sammanfattning : The connection between supply chains, markets and businesses is getting more and more complex and it can be a big problem for enterprises to solve. One solution to the problem is the usage of a business intelligence system. This system helps the organization analyze critical data that can lead to saving resources by making the right decisions. LÄS MER