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  1. 1. The B2B sector:using social media effectively to enhance business development

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elena Bersadschi; Julius Westphal; [2014]
    Nyckelord :Social media; B2B; effective; business development; long-term value; Business and Economics;

    Sammanfattning : Research Question: 1. In which ways can social media in a B2B context be utilized to identify prospective customers, business partners or other stakeholders; to strengthen relationships; to create long-term value; to enter new markets or to develop products? 2. How can B2B companies achieve full potential of their social media activity? 3. LÄS MER